selective focus photography of man capturing people using DSLR camera during daytime

How three principles can help you stop chasing the perfect camera

If you’ve been in the market for the ONE CAMERA TO RULE THEM ALL chances are the wait for that camera is basically over. OR is it? In this post I’ll share why you should wait on getting either the Canon R5. Sony A7siii, or Panasonic S5.

If you’ve been in the market for the ONE CAMERA TO RULE THEM ALL chances are the wait for that camera is basically over. OR is it? In this post I’ll share why you should wait on getting either the Canon R5. Sony A7siii, or Panasonic S5.

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Hey I’m Danny Rubio – a video producer here in Utah. My production company helps businesses and professional learn how to use digital content to grow their brands online using video and photo. If that’s something you’re interested in – be sure to subscribe.

In the past several weeks Sony, Canon and Panasonic have announced some amazing cameras. The cameras are rocking some amazing specs in the video and photo department and tick a lot of boxes for creatives.

Unless you’ve been creating content for several years now and you’ve been looking to upgrade and are a professional that wants that top of the line camera. I’m here to tell you.

Now with that being said here are few principles to live by to help you know if you need to upgrade your camera:

When Upgrading Solves a Problem

As a creative you shouldn’t be focused on a new camera just because it’s new. You should upgrade because it’s helping solve a problem that has really hindered your work. A perfect example is if you’re on a camera that isn’t fantastic at low light and most of your work is done with minimal equipment such as lights and other things and you often come out with less than ideal images or footage when shooting in low light scenarios. Then upgrading to a camera that performs better in low light might be a good thing.

Does it Have to be New?

close-up photography of man taking selfie

Upgrading to the newest camera is very appealing but could upgrading to an older version of that camera be better for your wallet? Instead of going with the A7s-3 could going with the A7s-3 be good enough for your needs? Plus, with new cameras opens the door for you to snag up a deal on an older camera with splendid video or photo features for cheaper than buying something brand new.

You can then invest that saved money on more important equipment that will help you more than the top of the line camera.

Things like lighting. Good audio gear and oh did I mention lighting.

Ensuring Your Skills are Up to Par

The last thing that is more of a disclaimer than anything is if you’re someone who is just starting out don’t go for what people are hyped over. Start with something a little older and learn the fundamentals on that with the restrictions it offers.

I can assure you having those restrictions will be more inspiring as you first start your journey as a creative than having no restrictions.

These new cameras are fantastic and like many it has me really excited for the future. But I can promise you focusing on creating better stories. The fundamentals of video or photography and actually creating content is far better than dropping some hard earned cashed on the shinniest of camera that is barely used.

Thanks for reading this post. Let me know a time when you decided to upgrade to something a little older and found yourself more excited about it.

That’s all for me today remember make – share – and repeat.

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